There's something so wonderfully easy about reading this column in a physical newspaper.You turned the page，and here it is，with few annoyances or distractions，in an ultra-high-definition （超高清的） typeface which was custom-designed with pleasurable reading in mind.Or-wait-are you reading this on a phone？Did you follow a link from Twitter or Facebook？Or maybe you're on a train，or a plane，or you're trying to use your laptop on your cousin's crappy Wi-Fi connection out in the countryside somewhere.In which case，there's a pretty good chance that even getting this far is some kind of minor miracle.
When talking about the economics of online publishing，the first thing to remember is that job No.1 isn't to get the news to you.Rather， it is to monetise you，by selling you off，in real time，to the highest bidder.This happens every time you click on a link，before the page has even started to load on your phone.Once upon a time，if you and I both visited the same web page at the same time using the same web browser，we would end up seeing the same thing.Today，however，an almost unthinkably enormous ecosystem of scripts and cookies and auctions and often astonishingly personal information is used to show you a set of brand messages and sales pitches which are tailored almost uniquely to you.
That ecosystem raises important questions about privacy and just general creepiness-the way that the minute you look at a pair of shoes online，for instance，they then start following you around every other website you visit for weeks.But whether or not you value your privacy，you are damaged，daily，by the sheer weight of all that technology.
Online ads have never got less annoying over time，and you can be sure that mobile ads are going to get more annoying as well，once Silicon Valley has worked out how to better identify who you are.The move to greater privacy protections might help slow the pace with which such technologies are adopted.But there's no realistic hope that websites will actually improve from here.If you want to avoid the dreadful experience of the mobile web，you'll only have one choice-which is to start reading your articles natively，in the Facebook or Apple News app.But it won't be Facebook and Apple who killed the news brands.It'll be ad tech.
（1）What is the main purpose of the first paragraph？ BB
A．To introduce various reading styles.
B．To lead to the topic to be talked about.
C．To show the strengths of physical newspapers.
D．To compare physical newspapers with electronic reading.
（2）Which of the following statements is closest in meaning to the underlined sentence？ AA
A．The reader is taken advantage of.
B．The reader's demand is satisfied.
C．The reader's interest is motivated.
D．The reader is cheated by the news.
（3）What is the author's attitude towards the economics of online publishing？ AA
A．Critical.
B．Neutral.
C．Supportive.
D．Ambiguous.
（4）What could be learned from the last paragraph？ DD
A．Silicon Valley is as famous as Facebook.
B．Online ads have become less troublesome.
C．Ad tech is a good solution to privacy protection.
D．It is tough to be rid of the annoyances brought about by ads.
【答案】B；A；A；D
【解答】
【點(diǎn)評(píng)】
聲明：本試題解析著作權(quán)屬菁優(yōu)網(wǎng)所有，未經(jīng)書(shū)面同意，不得復(fù)制發(fā)布。
發(fā)布：2024/5/27 14:0:0組卷：7引用：3難度：0.5
相似題
-
1．Hi Judy!
You often complain to me that you always buy goods unreasonably on sale promotion（促銷）and feel it shameful after going back to your school dormitory with new things not needed，considering all the money you spend is your parents' income．
In fact，this is a common phenomenon，called impulsive buying，a buying unplanned and hard to control．It usually happens when a store offers discounts（打折）or sales promotion-a special way used by stores to get more customers，which means you may fall into its traps even without notice．
Stores，with a good knowledge of customers' psychology（心理），make use of it to drive business．Avoiding all the impulsive buying is a hard thing．However，knowing our psychology behind it and reducing the times when influenced by sales promotion may be useful．So you should keep calm when facing the sales promotion by keeping in mind what you really need．
Find out the conditions where you are likely to buy things blindly．When seeing a dress advertised at 20% off，do not concentrate on the discount，but warn yourself against falling into the trap of "saving money''．
Besides，do not forget the long-term effects of your choice when meeting a sales promotion．Short-term benefits，like excited feeling just after buying items encourage impulsive buying．But the long-term costs such as waste of money and the sense of shame really annoy you．When seeing the advertisements，remember what you really want to buy originally and warn yourself of that terrible feeling．Only in this way can you save money for really needed things．
Yours，
Rachel
（1）Judy felt it a shame to．
A．complain to others about the poverty of her family
B．waste her parents' money on unneeded things
C．buy cheap things at lower prices or with less money
D．rely on her parents for further education
（2）Which of the following is true of impulsive buying according to Rachel？
A．It is designed by shops to draw customers' attention．
B．It can be brought under control with the help of stores．
C．It is planned by buyers with the purpose of saving money．
D．It is done by customers without considering its bad effects．
（3）In face of sales promotion Judy is advised to．
A．have belief in her own immediate decision
B．check the quality of the goods at low prices
C．stay calm by thinking about what she really needs
D．take the chance to learn more about stores tricks
（4）How do buyers usually feel in the long run after buying discounted things？
A．Regretful．
B．Thrilled．
C．Relaxed．
D．Sceptical．發(fā)布：2025/1/10 8:0:1組卷：4引用：2難度：0.6 -
2．English Schools There's no substitute for taking an English course in a high quality language school in an English-speaking country.Esl-lounge Student has partnered with some of the best language schools in the UK.Choose a school from below.We can offer discounts on English courses!
Burlington School，London
Burlington School is located in Parsons Green，15 minutes by underground from the centre of London.Our standard of teaching is high，with courses in General and Specialist English.The coffee bar is open all day serving freshly-cooked meals，and the school organises a range of social activities to complement （補(bǔ)充） the classes.Students live either in homestays or in one of our hostels.
See Burlington School courses and save 10%
University of Liverpool，English Language Centre
You can have confidence in the University of Liverpool，which is ranked in the top 1% of higher education institutions worldwide.While studying here，you will benefit from modern and dynamic English teaching methods in small classes of fewer than 16 students.
See University of Liverpool courses and save 12%
Interactive English School，Brighton
We are a small friendly school.Being a small school means we can cater for your individual needs more easily than larger schools can.All of our teachers are native speakers，qualified and experienced.Our prices are very affordable and start from ￡60 per week for fulltime courses of 20 lessons.
See Interactive English School courses and save 7%
New School of English，Cambridge
The New School of English is located in the beautiful city of Cambridge.The school is open all year and provides a range of English language courses for adults from all over the world（minimum age 16）.These courses cover General English as well as courses for professionals looking to focus on specific topic areas.They have a range of accommodation choices for students.
See New School of English courses and save 5%
（1）What can we know about Burlington School？
A．It is open all year.
B．It is located in London.
C．It provides no accommodation.
D．It offers no social practice classes.
（2）Which school offers the biggest discounts？
A．Burlington School.
B．New School of English.
C．University of Liverpool.
D．Interactive English School.
（3）How is New School of English different from the others？
A．It sets a strict age limit.
B．Its accommodation is optional.
C．Its teachers are qualified and experienced.
D．It offers General and Specialist English courses.發(fā)布：2025/1/6 16:30:6組卷：0引用：1難度：0.6 -
3．Ever since I graduated from high school I've worked in the factories surrounding my hometown every summer.However，making the transformation between school and full-time blue-collar work during the break never gets any easier.For a student like me who considers any class before noon to be unacceptable，getting to a factory by 6 o'clock each morning is suffering.My friends never seem to understand why I'm so relieved to be back at school or that my summer vacation has been anything but a vacation.
There are few people as self-confident as a college student who has never been out in the real world.People of my age always seem to overestimate the value of their time and knowledge.In fact，all the classes did not prepare me for my battles with the machine I ran in the plant，which would jam whenever I absent-mindedly put in a part backward or upside down.
The most stressful thing about blue-collar life is knowing your job could disappear over night.Issues like being laid off and overseas relocation had always seemed distant to me until my co-workers told me that the unit I was working in would shut down within six months and move to Mexico，where people would work for 60 cents an hour.
After working 12-hour shifts（輪班）in a factory，the other options have become only too clear. "This job pays well，but it's hell on the body，" said one co-worker. "Study hard and keep reading." she added.When I'm back at the university，skipping classes and turning in lazy re-writes seems too irresponsible after seeing what I would be doing without school.All the advice and public-service announcements about the value of an education that used to sound stale（陳腐的）now ring true.
My experiences in the factories have inspired me to make the most of my college years before I enter the real world for good.
（1）What does the author think of his summer holiday？
A．It was no holiday for him at all.
B．It brought him nothing but suffering.
C．It was a relief from his hard work at school.
D．It offered him a chance to make more friends.
（2）What can we infer about most college students？
A．They do better in the real world.
B．They are confident when they work.
C．They think too highly of themselves.
D．They are expert at handling machines.
（3）What is the biggest pressure for blue-collar workers？
A．A low income.
B．The lack of security.
C．An unstable location.
D．Less break.
（4）How did the working experiences change the author？
A．He became responsible for his work.
B．He learned to be more practical at work.
C．He began to respect blue-collar workers.
D．He came to appreciate his college education.發(fā)布：2025/1/6 16:30:6組卷：0引用：1難度：0.5
把好題分享給你的好友吧~~